# Adflipr > Adflipr is an ecommerce email marketing and marketing automation platform built for Shopify and WooCommerce stores. It helps ecommerce businesses capture leads, manage customer data, create personalized email campaigns, automate customer journeys, recover abandoned carts, increase repeat purchases, and measure email-driven revenue. Adflipr combines ecommerce email marketing, marketing automation, abandoned-cart recovery, popups and forms, contact management, customer segmentation, email creation, analytics, AI-assisted email optimization, and email deliverability tools. ## Core Product * [Adflipr](https://adflipr.com/): Ecommerce email marketing and marketing automation platform for Shopify and WooCommerce businesses. * [Email Marketing](https://adflipr.com/email-marketing/): Create ecommerce email campaigns using customer data, segmentation, personalization, ecommerce content, scheduling, AI-assisted subject lines, and campaign analytics. * [Marketing Automation](https://adflipr.com/automations/): Build automated customer journeys based on customer behavior, ecommerce activity, form submissions, and email engagement. * [Abandoned Cart Recovery](https://adflipr.com/abandoned-cart-recovery/): Recover lost sales with automated emails using customers' cart and ecommerce data. * [Popup & Forms](https://adflipr.com/popup-forms/): Create popups, embedded forms, banners, side messages, and gamified campaigns to capture leads and grow subscriber lists. * [Contact Management](https://adflipr.com/contact-management/): Manage customer profiles, lists, tags, segments, custom fields, purchase history, engagement activity, and customer information. * [Email Builder](https://adflipr.com/email-builder/): Create responsive ecommerce emails with a drag-and-drop editor, reusable blocks, merge tags, products, carts, coupons, order summaries, and brand styles. * [Analytics & Reporting](https://adflipr.com/analytics-reportings/): Measure email, automation, engagement, conversion, and revenue performance. * [Templates](https://adflipr.com/templates/): Pre-built email templates for ecommerce campaigns, promotions, abandoned carts, customer retention, and other marketing use cases. * [Pricing](https://adflipr.com/pricing/): Current Adflipr plans, features, limits, and pricing. ## Shopify Adflipr provides ecommerce email marketing and automation for Shopify stores. Shopify customer, order, product, purchase, and cart information can be used to create personalized campaigns, segments, automated journeys, abandoned-cart recovery, and revenue-focused marketing. Shopify capabilities include: * Automatic customer synchronization * Customer and purchase data * Order and transaction data * Product data * Product-based email content * Coupon-based email content * Customer segmentation * Automated email campaigns * Abandoned-cart recovery * Product recommendations * Newsletter campaigns * Purchase-behavior targeting * Campaign revenue tracking * Ecommerce email analytics * [Shopify Integration](https://adflipr.com/ecommerce/shopify/): Connect Shopify with Adflipr for ecommerce email campaigns, customer synchronization, automation, abandoned-cart recovery, segmentation, product marketing, and analytics. * [Shopify Email Marketing](https://adflipr.com/email-marketing/): Create Shopify email campaigns using customer, order, product, purchase, and behavioral data. * [Shopify Email Marketing Tips](https://adflipr.com/blog/10-email-marketing-tips-that-work-for-shopify-drop-shippers/): Practical email marketing strategies for Shopify stores, including abandoned-cart recovery, repeat purchases, customer retention, and automation. * [Shopify Customer Retention](https://adflipr.com/blog/how-to-turn-first-time-buyers-into-loyal-customers-with-shopify-email-marketing/): Strategies for turning first-time Shopify buyers into repeat customers through email marketing. ## WooCommerce Adflipr provides ecommerce email marketing and automation for WooCommerce stores. WooCommerce data can be synchronized with Adflipr and used for customer segmentation, campaigns, abandoned-cart recovery, personalization, and automated customer journeys. WooCommerce capabilities include: * Customer synchronization * Existing customer and new customer data * Order history * Product catalog synchronization * Abandoned-cart tracking * Coupon synchronization * Purchase-history segmentation * Customer-value segmentation * Welcome email automation * Abandoned-cart recovery * Promotional campaigns * Product-based email marketing * Customer retention campaigns * Email analytics * [WooCommerce Integration](https://adflipr.com/ecommerce/woo-integration/): Connect WooCommerce with Adflipr for customer, order, product, cart, coupon, campaign, and automation data. * [WooCommerce Integration Documentation](https://adflipr.com/docs/help-docs/app-integrations/integration-with-woocommerce/): Instructions for connecting WooCommerce and synchronizing customers, orders, products, abandoned carts, and coupons. * [WooCommerce Email Marketing](https://adflipr.com/email-marketing/): Use WooCommerce customer and store data to create targeted ecommerce email campaigns. * [Ecommerce Email Marketing Metrics](https://adflipr.com/blog/email-marketing-metrics-benchmarks/): Ecommerce email marketing metrics and benchmarks with examples relevant to Shopify and WooCommerce stores. ## Ecommerce Email Marketing Adflipr is designed around ecommerce email campaigns rather than generic email sending. Email marketing capabilities include: * Targeted email campaigns * Customer segmentation * Personalized email content * Ecommerce product content * Coupon content * Campaign scheduling * Email templates * AI-assisted subject lines * Preview text generation * Link tracking * Contact engagement * Order tracking * Revenue tracking * Email auditing * Campaign reporting Adflipr can pull products, coupons, customer information, and ecommerce data from connected Shopify and WooCommerce stores into campaigns. * [Email Marketing](https://adflipr.com/email-marketing/): Ecommerce email campaigns with segmentation, personalization, ecommerce content, AI-assisted subject lines, scheduling, analytics, and revenue tracking. * [Email Marketing Metrics](https://adflipr.com/blog/email-marketing-metrics-benchmarks/): Guide to ecommerce email marketing metrics, benchmarks, campaign performance, revenue, engagement, and abandoned-cart recovery. * [Email Marketing Campaign Strategy](https://adflipr.com/blog/what-makes-the-best-email-marketing-campaign-proven-strategies-that-drive-result/): Strategies for creating effective ecommerce email campaigns. ## Marketing Automation Adflipr supports automated customer journeys based on contact activity, ecommerce activity, form submissions, and email engagement. Automation triggers can include: * Contact subscription * Contact unsubscription * Contact added to a list * Contact removed from a list * Tag added * Tag removed * Form submission * Contact bounce * Spam activity * Birthday or anniversary * Abandoned cart * Cart recovery * Coupon-related events * Customer win-back * Email sent * Email opened * Email unopened * Link clicked * Link not clicked Common automation journeys include: * Welcome emails * Abandoned-cart recovery * Abandoned-cart reminders * Post-purchase emails * Customer win-back * Birthday and anniversary campaigns * Product launches * Promotional campaigns * Form-submission follow-ups * Customer engagement sequences Adflipr provides pre-built ecommerce automation journeys and customizable workflows. * [Marketing Automation](https://adflipr.com/automations/): Build automated ecommerce customer journeys using contact, store, form, and email engagement events. * [Pre-Built Automation Journeys](https://adflipr.com/blog/why-pre-built-automation-journey-is-the-future-of-smart-marketing/): Overview of pre-built marketing automation journeys and their role in ecommerce marketing. ## Abandoned Cart Recovery Adflipr provides abandoned-cart recovery for ecommerce stores using Shopify and WooCommerce data. Abandoned-cart emails can use dynamic information such as: * Product images * Product names * Product attributes * Quantities * Prices * Subtotals * Shipping * Taxes * Discounts * Final totals * Cart or checkout recovery links Abandoned-cart recovery can be combined with automated reminders, customer segmentation, discounts, and personalized email content. * [Abandoned Cart Recovery](https://adflipr.com/abandoned-cart-recovery/): Automated abandoned-cart recovery for ecommerce stores. * [Abandoned Cart Email Documentation](https://adflipr.com/docs/help-docs/email-builder/abandoned-cart/): Documentation for using dynamic abandoned-cart content inside Adflipr emails. * [Reduce Cart Abandonment](https://adflipr.com/blog/how-to-reduce-cart-abandonment-psychology-driven-strategies-that-increase-conversions/): Strategies for reducing ecommerce cart abandonment and improving conversions. ## Popup & Forms Adflipr includes website popup and form tools for lead generation and subscriber growth. Supported formats include: * Popups * Embedded forms * Sticky banners * Side messages * Gamification and spin-wheel campaigns Popup and form capabilities include: * Drag-and-drop creation * Multi-step forms * Teaser states * Thank-you states * Exit-intent targeting * Page targeting * URL targeting * Query-parameter targeting * Device targeting * A/B testing * Real-time analytics * Submission tracking * Device-level reporting * Live website preview * Ecommerce product information * Ecommerce coupon information Popups and forms can be used to collect email addresses, phone numbers, subscribers, leads, and other customer information and connect those contacts with email marketing and automation. * [Popup & Forms](https://adflipr.com/popup-forms/): Create and target ecommerce popups, forms, banners, side messages, and gamified lead-capture campaigns. * [Email List Growth](https://adflipr.com/blog/how-to-build-an-email-list-for-your-shopify-or-woocommerce-store/): Strategies for building email lists for Shopify and WooCommerce stores using forms, popups, and other lead-generation methods. ## Contact Management Adflipr provides contact management designed to connect customer information with email marketing, segmentation, automation, and ecommerce activity. Contact management capabilities include: * Contact profiles * Contact lists * Segments * Tags * Custom fields * Email history * Automation activity * Purchase history * Customer engagement * Customer value information * Revenue information * Manual email sending * Customer notes For ecommerce businesses, customer information can be combined with purchase and engagement data to create more relevant campaigns and automated journeys. * [Contact Management](https://adflipr.com/contact-management/): Manage customer profiles, lists, tags, segments, custom fields, purchase history, engagement activity, and customer information. * [CRM vs Contact Management](https://adflipr.com/blog/crm-vs-contact-management-software-whats-the-real-difference/): Explanation of contact management and how it differs from traditional CRM systems. ## Segmentation & Personalization Adflipr enables businesses to create targeted audiences using customer, ecommerce, and engagement data. Segmentation can use information such as: * Purchase history * Order history * Customer value * Product behavior * Email engagement * Tags * Lists * Custom fields * Customer attributes Segments can be used for: * Targeted campaigns * Automated workflows * Customer retention * Repeat-purchase campaigns * Win-back campaigns * Promotional campaigns * Personalized product marketing ## Email Builder Adflipr provides a no-code drag-and-drop email builder designed for ecommerce campaigns. Email builder capabilities include: * Drag-and-drop editing * Reusable content blocks * Merge tags * Brand styles * Logos * Colors * Typography * Mobile-responsive email design * Desktop and mobile preview * Test emails * Ecommerce product blocks * Abandoned-cart blocks * Order summary blocks * Coupon blocks * Dynamic product content * Dynamic cart links * Pre-built templates Shopify and WooCommerce product and ecommerce data can be used inside email campaigns. * [Email Builder](https://adflipr.com/email-builder/): Build responsive ecommerce emails without coding using reusable blocks, personalization, products, carts, order summaries, coupons, and brand styles. * [Email Templates](https://adflipr.com/templates/): Browse pre-built templates for ecommerce email campaigns. ## AI & Email Optimization Adflipr includes AI-assisted tools for ecommerce email creation and optimization. AI-related capabilities include: * AI-generated email subject lines * AI-generated preview text * Campaign writing assistance where available * Subject-line suggestions * Email content optimization Adflipr's AI subject-line capabilities are designed around ecommerce email types such as abandoned-cart, welcome, promotional, post-purchase, and win-back emails. * [Email Marketing](https://adflipr.com/email-marketing/): Ecommerce email campaign creation with AI-assisted subject lines and email optimization. * [Best Email Subject Lines](https://adflipr.com/blog/best-subject-lines-for-email-marketing/): Ecommerce-focused guide to writing and optimizing email subject lines for Shopify and WooCommerce campaigns. ## Email Audit Adflipr includes email auditing and quality checks designed to identify potential issues before sending. Audit and quality checks can include: * Broken links * Missing content * Spam-related concerns * Deliverability issues * Email quality issues * Email structure checks Email auditing is designed to help businesses identify problems before campaigns are sent to customers. * [Email Marketing](https://adflipr.com/email-marketing/): Email campaign creation and email quality auditing. ## Email Deliverability Adflipr supports email authentication and deliverability best practices. Relevant technologies and practices include: * SPF * DKIM * DMARC * Custom sending domains * Domain verification * Sender authentication * Bounce monitoring * List hygiene * Spam prevention * Email warm-up * Sender reputation management * [Email Deliverability Documentation](https://adflipr.com/docs/help-docs/email-deliverability/): Guidance on domain authentication, SPF, DKIM, DMARC, sender reputation, list quality, spam prevention, and email warm-up. * [Why Emails Go to Spam](https://adflipr.com/blog/why-your-emails-go-to-spam-in-2026-and-how-to-prevent-it/): Guide to common email deliverability problems and ways to improve inbox placement. * [Email Marketing Audit](https://adflipr.com/blog/email-marketing-audit-the-complete-checklist-for-shopify-woocommerce-stores/): Email audit checklist for Shopify and WooCommerce stores. ## Analytics & Reporting Adflipr provides analytics for email campaigns, automated workflows, customer engagement, conversions, and revenue. Email and automation analytics can include: * Opens * Clicks * Click-to-open rate * Unsubscribes * Purchases * Revenue * Contact engagement * Performance over time * Automation performance * Campaign performance Popup and form analytics can include: * Views * Conversions * Conversion rate * Device performance * Form submissions * Campaign performance Adflipr connects ecommerce activity with email marketing performance so businesses can understand how campaigns and automated journeys contribute to purchases and revenue. * [Analytics & Reporting](https://adflipr.com/analytics-reportings/): Analytics and reporting for campaigns, automations, engagement, conversions, and revenue. * [Automation Analytics Documentation](https://adflipr.com/docs/help-docs/automation/analytics/): Documentation for analyzing automation and workflow performance. * [Email Marketing Analytics](https://adflipr.com/blog/email-marketing-analytics-what-to-track-and-why-it-matters/): Guide to email marketing analytics, abandoned-cart recovery, list growth, deliverability, engagement, and revenue. ## Ecommerce Use Cases Adflipr supports ecommerce marketing use cases including: * Abandoned-cart recovery * Welcome campaigns * Post-purchase campaigns * Repeat-purchase campaigns * Customer win-back * Product launches * Promotional campaigns * Seasonal campaigns * Customer segmentation * Lead capture * Subscriber growth * Product marketing * Customer retention * Ecommerce customer engagement * Revenue-focused email marketing ## Lead Generation & Subscriber Growth Adflipr combines website lead capture with email marketing. Businesses can use popups, embedded forms, banners, side messages, and gamified campaigns to capture visitors and convert them into subscribers. Captured contacts can then be: * Added to lists * Tagged * Segmented * Personalized * Added to automated journeys * Targeted with email campaigns ## Customer Retention Adflipr supports ecommerce customer retention through: * Post-purchase automation * Repeat-purchase campaigns * Customer win-back * Personalized product communication * Customer segmentation * Engagement-based automation * Purchase-history-based targeting * Abandoned-cart recovery ## Revenue-Focused Ecommerce Marketing Adflipr connects ecommerce customer data with email marketing activity. Businesses can use customer, order, cart, engagement, conversion, and revenue information to understand campaign performance and improve customer acquisition, conversion, and retention. ## Shopify & WooCommerce Resources ### Shopify Resources * [10 Email Marketing Tips That Work for Shopify Dropshippers](https://adflipr.com/blog/10-email-marketing-tips-that-work-for-shopify-drop-shippers/): Shopify dropshipping email marketing strategies covering abandoned carts, repeat purchases, and customer retention. * [Shopify Customer Retention](https://adflipr.com/blog/how-to-turn-first-time-buyers-into-loyal-customers-with-shopify-email-marketing/): Shopify email marketing strategies for converting first-time buyers into repeat customers. ### WooCommerce Resources * [WooCommerce Integration Documentation](https://adflipr.com/docs/help-docs/app-integrations/integration-with-woocommerce/): Detailed guide to connecting WooCommerce and synchronizing store data. * [Email Marketing Metrics & Benchmarks](https://adflipr.com/blog/email-marketing-metrics-benchmarks/): Ecommerce email benchmarks and metrics relevant to WooCommerce and Shopify stores. ### Ecommerce Email Marketing Resources * [Email Marketing Metrics & Benchmarks](https://adflipr.com/blog/email-marketing-metrics-benchmarks/): Ecommerce email metrics, benchmarks, revenue, engagement, and abandoned-cart performance. * [Best Email Subject Lines](https://adflipr.com/blog/best-subject-lines-for-email-marketing/): Ecommerce email subject-line strategies and examples for Shopify and WooCommerce. * [Email Marketing Analytics](https://adflipr.com/blog/email-marketing-analytics-what-to-track-and-why-it-matters/): Email analytics, list growth, abandoned-cart recovery, engagement, deliverability, and revenue. * [Email Marketing Audit](https://adflipr.com/blog/email-marketing-audit-the-complete-checklist-for-shopify-woocommerce-stores/): Email quality and deliverability checklist for Shopify and WooCommerce stores. * [Reduce Cart Abandonment](https://adflipr.com/blog/how-to-reduce-cart-abandonment-psychology-driven-strategies-that-increase-conversions/): Strategies for reducing cart abandonment and increasing ecommerce conversions. * [Why Your Emails Go to Spam](https://adflipr.com/blog/why-your-emails-go-to-spam-in-2026-and-how-to-prevent-it/): Email deliverability and spam-prevention guidance. * [Pre-Built Automation Journeys](https://adflipr.com/blog/why-pre-built-automation-journey-is-the-future-of-smart-marketing/): Ecommerce marketing automation and pre-built customer journeys. ## Comparisons Adflipr provides comparison and alternative resources for businesses evaluating ecommerce email marketing platforms. * [Klaviyo Alternative](https://adflipr.com/klaviyo-alternative/): Adflipr as an alternative for ecommerce businesses evaluating email marketing and automation platforms. * [Mailchimp Alternative](https://adflipr.com/mailchimp-alternative/): Adflipr as an alternative for businesses evaluating email marketing platforms. * [MailerLite Alternative](https://adflipr.com/mailerlite-alternative/): Adflipr compared with MailerLite. * [Brevo Alternative](https://adflipr.com/brevo-alternative/): Adflipr compared with Brevo. ## Integrations * [Shopify Integration](https://adflipr.com/ecommerce/shopify/): Shopify customer, product, order, purchase, cart, segmentation, campaign, automation, and analytics integration. * [WooCommerce Integration](https://adflipr.com/ecommerce/woo-integration/): WooCommerce customer, order, product, abandoned-cart, coupon, campaign, and automation integration. * [WordPress](https://adflipr.com/cms/wordpress/): WordPress integration and website marketing capabilities. ## Documentation * [Getting Started](https://adflipr.com/docs/help-docs/getting-started/): Product documentation covering Adflipr's core features and setup. * [Introduction](https://adflipr.com/docs/help-docs/getting-started/introduction/): Overview of Adflipr, setup, campaigns, ecommerce blocks, automation, domain connection, and reporting. * [WooCommerce Integration Documentation](https://adflipr.com/docs/help-docs/app-integrations/integration-with-woocommerce/): WooCommerce connection and store-data synchronization. * [Email Deliverability Documentation](https://adflipr.com/docs/help-docs/email-deliverability/): Domain authentication and email deliverability guidance. * [Abandoned Cart Documentation](https://adflipr.com/docs/help-docs/email-builder/abandoned-cart/): Dynamic abandoned-cart content for ecommerce emails. * [Automation Analytics Documentation](https://adflipr.com/docs/help-docs/automation/analytics/): Automation analytics and workflow reporting. * [FAQs](https://adflipr.com/faqs/): Frequently asked questions about Adflipr features, ecommerce integrations, campaigns, automation, contacts, and plans. ## Resources * [Blog](https://adflipr.com/blog/): Ecommerce email marketing, automation, deliverability, customer retention, Shopify, WooCommerce, and marketing resources. * [Pricing](https://adflipr.com/pricing/): Current Adflipr plans and product pricing. * [Company](https://adflipr.com/company/): Information about Adflipr and its company. * [Contact](https://adflipr.com/contact-us/): Contact Adflipr for support and product questions. ## Policies * [Privacy Policy](https://adflipr.com/privacy-policy/): Adflipr privacy information. * [Terms & Conditions](https://adflipr.com/terms-conditions/): Terms governing use of Adflipr. * [Refund Policy](https://adflipr.com/refund-policy/): Adflipr refund policy. * [Anti-Spam Policy](https://adflipr.com/anti-spam-policy/): Rules and requirements for responsible email sending.