Email Automation is the process of sending emails automatically based on user actions, behavior, or predefined conditions—without manual intervention.
In Adflipr, automation lets you create smart email flows (also called journeys) that are triggered when a customer performs a specific action or meets certain criteria. Once set up, these emails run continuously in the background.
Unlike email campaigns (which are sent manually or scheduled), automations are event-driven and ongoing.
Common automation triggers include:
- A customer abandons their cart
- A purchase is completed
- A specific time delay or condition is met
Email automation helps businesses:
- Send timely, personalized messages
- Engage customers at every stage of their journey
- Save time by eliminating repetitive manual sends
- Increase conversions through behavior-based communication
Examples of email automation include:
- Welcome series
- Abandoned cart reminders
- Post-purchase follow-ups
- Re-engagement emails
- Birthday or anniversary emails
