An Email Campaign is a planned email message (or a series of emails) sent to a specific group of contacts to achieve a clear goal—such as promoting an offer, sharing updates, driving traffic, or nurturing customer relationships.
In AdFlipr, an email campaign allows you to design, target, schedule, and track emails in one place, helping you communicate with your audience at the right time with the right message.
Unlike automated journeys (which are triggered by user actions), email campaigns are usually one-time or scheduled sends, such as:
- Product launches
- Promotional offers
- Newsletters
- Announcements
- Seasonal or festival campaigns
Each campaign is sent to a selected audience and provides performance insights like open rates, clicks, and conversions—so you can measure impact and improve future campaigns.
