The Adflipr Email Builder is an advanced, visual email editing tool designed for both e-commerce and non-e-commerce users.
It provides a flexible block-based system that allows users to create dynamic, responsive, and data-driven email templates without manual HTML coding.
The builder supports static content, dynamic personalization, and deep e-commerce integrations for automated and transactional email workflows.
Supported User Types
The Email Builder is designed to support:
Non-E-commerce Users
- Marketing campaigns
- Newsletters
- Announcements
- Informational and promotional emails
E-commerce Users
- Abandoned cart emails
- Order and customer-related emails
- Product-driven marketing campaigns
- Discount and coupon-based promotions
Content Blocks Overview
The Email Builder provides a comprehensive set of text-supported, media, and dynamic e-commerce blocks.
Standard Content Blocks
These blocks are available for all users:
- Text – Rich text content with inline formatting
- Site – Website or brand-related information
- Logo – Brand logo with alignment and size controls
- Button – Call-to-action buttons with link configuration
- Menu – Navigation-style links
- Footer – Standard email footer content
- Social – Social media icons with links
- Table – Structured tabular content
- Image – Static or linked images
- Divider – Visual separation between sections
- HTML – Custom HTML block for advanced use cases
- Countdown – Time-based countdown timers for campaigns
These blocks are fully configurable through the settings panel and support responsive rendering.
E-commerce Content Blocks
The following blocks are e-commerce–specific and require store integration:
- Abandoned Cart
- Product
- Coupon
- Order Summary
- Customer Address
These blocks dynamically fetch and render store-related data inside emails.
Store Integration Requirement
To use e-commerce blocks, users must connect their store with Adflipr.
Supported platforms:
- Shopify
- WooCommerce
Once connected, the Email Builder can automatically access:
- Product details
- Cart information
- Order data
- Customer shipping and billing addresses
- Applied discounts and coupons
This enables real-time, data-driven email content.
Dynamic Data Handling
E-commerce blocks are rendered dynamically based on:
- Customer activity
- Cart or order context
- Store data at the time of sending
For example:
- Abandoned Cart blocks display products left in the cart
- Order Summary blocks show purchased items and totals
- Customer Address blocks populate shipping or billing details automatically
Merge Tags & Personalization
In addition to e-commerce data, the Email Builder supports merge tags for personalization, allowing insertion of:
- Customer name
- Email address
- Dates and timestamps
- Custom attributes
Merge tags work across both e-commerce and non-e-commerce emails.
Responsive & Compatible Output
Emails created using the Email Builder:
- Are mobile-responsive by default
- Use email-client–safe HTML and inline styles
- Render consistently across major email clients
Preview modes are available to validate layouts across devices.
Advanced Use Cases
The Email Builder supports:
- Marketing campaigns
- Automated flows
- Transactional emails
- Behavioral and event-based emails
- Personalized product recommendations
Summary
The Adflipr Email Builder is a powerful and flexible email design system built to serve:
- Simple content-based email needs
- Advanced, dynamic e-commerce workflows
By combining visual editing, dynamic data blocks, and deep store integrations, it enables users to create scalable and high-performance email experiences.
