Teach the first burn before it ruins the whole candle, and sell scent nobody can smell online.

Support a 100-night trial, earn a referral since the repurchase won’t happen for years, and get the unboxing right.

Run gift registries properly, and stop a great gadget from ending up unused in a drawer.

Match real style before recommending anything, and sell the seasonal refresh instead of one item at a time.

Nurture a weeks-long decision, calm real delivery anxiety, and stay useful to a customer who won’t buy again for years.