Ecommerce Marketing Terms, Explained

Explore simple definitions of ecommerce, email marketing, automation, and customer engagement terms.

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

A

A/B Testing Abandoned Cart Email Above the Fold in Email Activation Rate AMP Email Anniversary Email At-Risk Customer Autoresponder Email Average Order Value

B

Back-in-Stock Notification Behavior-Based Scheduling Behavioral Email BFCM (Black Friday Cyber Monday) Broadcast Email Browse Abandonment Email

C

Call to Action (CTA) CAN-SPAM Act CASL (Canada’s Anti-Spam Legislation) Churn Rate Click Rate / Click-Through Rate (CTR) Cohort Analysis Cold Email Confirmed Opt-In Consent Content Personalization Conversion Rate Conversion Tracking Cross-Sell Email Customer Journey Mapping Customer Lifecycle Customer Lifetime Value (LTV) Customer Loyalty Program Customer Segment / Segmentation Cyber Monday

D

Dedicated IP Demographic Segmentation Digital Marketing Direct-to-Customer (DTC) Double Opt-In Drip Campaign / Drip Sequence Dynamic Content Dynamic Product Feed

E

Email Automation Email Blast Email Campaign Email Client Email Fatigue Email Footer Email Frequency Email List Email Marketing Strategy Email Nurture / Nurture Sequence Email Nurture / Nurture Sequence Email Personalization Email Re-engagement Email Service Provider (ESP) Email Signature Email Template Email Verification Embedded Form Engagement Rate Event-Triggered Email Exit-Intent Popup

F

Feedback / Review Request Email Feedback / Review Request Email First-Party Data Form Metrics Forward to a Friend Frequency Capping Funnel Analysis

G

Gamified Popup (Spin-to-Win) GDPR Good Repeat Purchase Rate

H

Heat Map Holiday Email Marketing Honeypot House List HTML Email Hyper-Personalization

I

Image Blocking Implied Consent Inactive Subscriber Inbox Preview

J

Joint Promotion Email (JV Email) JSON Feed Junk Folder

K

Keyword Trigger KPI (Key Performance Indicator)

L

Landing Page Lead Scoring Lifecycle Email / Lifecycle Marketing Link Tracking List Building List Growth Rate List Hygiene

M

Market Segment Marketing Campaign Automation Merge Tag Milestone Email Multi-Touch Attribution

N

Newsletter NPS Email

O

Open Rate Opt-In / Opt-In Rate Opt-Out

P

Personalization Token Plain Text Email Popup Form Post-Purchase Email Sequence Predictive Send Time Preference Center Preheader Text Privacy Policy Product Feed Promotional Email Prompt-to-Sequence (AI) Psychographic Segmentation

R

Re-engagement Campaign Reactivation Email Referral Program Email Replenishment Email Reply-To Address Responsive Email Design Revenue Attribution RFM Analysis / Segmentation

S

Seed List Segmentation Sign-Up Form SPAM Spam Sender Split Testing Sticky Banner Subject Line Subscriber Subscription Management

T

Tagging Target Audience

U

Unengaged Segment Unique Clicks / Unique Opens Unsubscribe Link / Unsubscribe Rate Upsell Email UTM Parameter

V

Vanity Domain View in Browser Link

W

Welcome Email / Welcome Series Win-back Campaign Workflow

X

X-Test Email XML Product Feed

Y

Year-in-Review Email Your Email Address YoY (Year-over-Year) Comparison

Z

Zero-Party Data