Omnisend bills contacts who never opted in when they receive order emails, caps Standard plan emails at about 12 times your list size, and runs SMS on paid credits. If any of that is costing you money, the right Omnisend alternatives can fix it, and you do not have to lose your data to switch.
Below, seven Omnisend competitors are compared on what you pay, what you are billed on and free plans, with a step-by-step switching guide at the end. Plan details were checked on October 22, 2026, and can change, so confirm them before you commit.
Quick answer: The best Omnisend alternatives for ecommerce stores are Adflipr, Klaviyo, Mailchimp, Brevo, MailerLite, ActiveCampaign and Drip. Choose by billing basis and features: Adflipr for email, popups and cart recovery in one tool, Klaviyo for deep data, MailerLite for simple email.
5 Omnisend Limits to Check Before You Stay or Switch
Cost rules, plan limits and channel setup are the points to weigh before you stay with Omnisend or move. Here are five.
- Non-subscribers count toward your bill. Contacts who never opted in still count as billable when they receive automated messages such as order confirmations. Unsubscribed contacts are not billed.
- Email caps depend on the plan. Standard allows about 12 times your list size in emails a month, while Pro is unlimited under fair use.
- The Omnisend free plan is small. It covers 250 contacts, 500 emails and 500 web push notifications a month, with no time limit.
- Omnisend SMS runs on paid credits. US SMS pricing starts at $0.007 per message.
- Omnisend WhatsApp is not built in. WhatsApp connects through a third-party tool, Chatarmin.
Omnisend Alternatives Compared: Pricing, Free Plans and Best Fit
Here is how the seven options compare on free plan, entry price and top plan.
How Each Omnisend Alternative Bills You: Contacts, Profiles or Emails
The billing basis matters as much as the sticker price. A tool that bills on contacts, profiles or emails sent will cost very different amounts for the same store.
- Adflipr: subscribed contacts, including those who receive automated messages. Unsubscribed contacts are never billed.
- Klaviyo: active profiles. Unsubscribed and suppressed contacts are not counted.
- Mailchimp: contact tiers. Subscribed, unsubscribed and non-subscribed contacts all count until you archive them.
- Brevo: monthly email volume rather than contact count.
- MailerLite: active subscribers. Unsubscribed and bounced contacts are not counted.
- ActiveCampaign: contact bands.
- Drip: active people plus monthly email volume.
How unsubscribed contacts are treated is the detail to check first. Mailchimp counts unsubscribed contacts until you archive them, while ActiveCampaign and Drip do not state it on their pricing pages, so ask their support before you move a large list. Prices change often, so confirm them before you commit.
Free Plans and Extra Channels: What Each Alternative Includes
Free limits and extra channels are two of the first things stores compare. Here is how the alternatives line up on both.
SMS credits add up for stores that message often, so check what each tool charges for extra channels before you compare plans. A free plan or trial lets you test a cheaper alternative to Omnisend before you move any data.
7 Omnisend Alternatives Reviewed: Who Each One Fits
1. Adflipr: Email, Popups and Cart Recovery in One Tool
Adflipr is an ecommerce email marketing platform for Shopify and WooCommerce stores that combines email, popups, landing pages, web push and WhatsApp. It works as an email marketing platform for Shopify stores and as an Omnisend alternative for Shopify owners who want one tool for several channels.
Best for: Store owners who want abandoned cart emails, onsite popups and landing pages in one tool.
- Free plan with 750 web push subscribers, then paid plans from $10 a month, per the Adflipr pricing page.
- Unsubscribed contacts are never billed.
- Email, popups, landing pages and web push live in one tool, so you do not stack separate apps for each channel.
- Cart recovery, welcome flows and gamified popups are built in. WhatsApp is also built in and free until December 31, 2026, with only Meta’s message charges. See the abandoned cart recovery and popup forms pages for details.
Stores should verify that Adflipr’s available integrations and features meet their requirements before switching.
Choose Adflipr if: you want email, popups and cart recovery in one tool, with paid plans from $10 a month.
2. Klaviyo: Best for Deep Data and Segmentation
Klaviyo is a data-first ecommerce platform that bills on active profiles and sells text messaging separately.
Best for: Larger stores that want detailed segmentation.
- Unsubscribed and suppressed contacts do not count toward billing.
- Text channels, including SMS, MMS and WhatsApp, are billed as a committed spend that draws down as you send.
Billing on all active profiles can raise costs as your database grows, and text spend is on top of the email plan.
Choose Klaviyo if: you need deeper data and are ready to pay for it. For a side-by-side view, read the Omnisend vs Klaviyo comparison.
3. Mailchimp: Best for Small Stores Starting With Newsletters
Mailchimp is a general marketing platform with email, popup forms and landing pages, aimed at small teams.
Best for: Small stores that want an all-round email tool and a free plan to start.
- A free plan covers up to 250 contacts, and paid plans start from $13 (Essentials) and $20 (Standard) a month on 12-month starting rates.
- Standard and Premium allow up to 200 automation flows.
The free plan has no automations, and Essentials allows only 4 flow steps. SMS is an add-on in select countries, and WhatsApp is not mentioned.
Choose Mailchimp if: you send mostly newsletters and want broader marketing tools. If you are weighing this move, see Adflipr’s Mailchimp alternative page.
4. Brevo: Best for Stores That Send in Bursts
Brevo prices paid plans around monthly email volume instead of contact count.
Best for: Stores with a large list that email in bursts.
- The free plan allows up to 300 emails a day.
- Starter plans begin at 5,000 emails a month, and the Professional plan lists WhatsApp.
- Standard includes unlimited multi-step workflows.
WhatsApp sits on the Professional plan, listed at $499 a month.
Choose Brevo if: your sending is uneven and volume-based billing suits you. Adflipr also covers this in its Brevo alternative page.
5. MailerLite: Best for Simple Email on a Small Budget
MailerLite is an email platform with paid plans from $12 a month.
Best for: Small stores and creators who mostly send email.
- A free plan covers 250 subscribers and 2,500 emails a month, plus Comfort from $12 and Power from $25 a month.
- It bills on active subscribers, and unsubscribed and bounced contacts do not count.
- It supports Shopify and WooCommerce integrations and ecommerce triggers.
SMS and WhatsApp are not listed as plan features, so multichannel stores will need other tools.
Choose MailerLite if: you want a simple, email-first tool that starts at $12 a month. Adflipr also compares itself on its MailerLite alternative page.
6. ActiveCampaign: Best for Teams Blending CRM and Automation
ActiveCampaign pairs email automation with CRM features, including sales automation on Plus and above.
Best for: Teams that run sales pipelines alongside ecommerce and need complex branching.
- Unlimited automation actions come with Plus and above, along with a 14-day free trial and a 30-day money-back guarantee.
- It offers a WhatsApp messaging add-on with a shared team inbox on Plus and above.
Prices rise with your contact band, Starter allows only 5 actions per automation, and SMS is an add-on.
Choose ActiveCampaign if: you need CRM depth more than ecommerce presets.
7. Drip: Best for Tracking Revenue Email by Email
Drip is an ecommerce automation platform that ties revenue to specific emails.
Best for: Stores that want every plan to include all features and clear revenue tracking.
- Pricing starts at $39 a month for up to 2,500 people, with all features on every plan and a 14-day trial.
- One-click Shopify, WooCommerce and BigCommerce integrations are listed.
SMS and WhatsApp are not listed, so plan for a second tool if you need those channels.
Choose Drip if: revenue reporting matters more than channel variety.
How to Pick Your Omnisend Alternative in 6 Checks
Use this checklist to narrow the seven options down to two.
- Confirm what you are billed on: contacts, profiles or emails sent.
- Check whether unsubscribed contacts count toward your plan.
- Decide which channels you need, such as SMS, WhatsApp or web push, and whether they are built in or an add-on.
- Compare plan limits on automations and monthly sends at your list size, not at 1,000 contacts.
- Make sure your store platform and checkout events sync natively.
- Test the cart and browse recovery flows during a free plan or trial.
Switch From Omnisend in 5 Steps Without Losing Data
Step 1: Export Your Contacts From Omnisend
In Omnisend, go to Audience, then Exports, and create a new export by status, segment or tag. The CSV includes subscription status, consent and opt-in or opt-out dates.
Step 2: Keep Consent and Unsubscribe Records
Import subscription status and opt-out dates with your contacts so unsubscribed people are not emailed again. Omnisend does not confirm how suppressed contacts export, so check with its support if that matters.
Step 3: Authenticate Your Domain
For senders of 5,000 or more messages a day to Gmail, Google’s bulk sender requirements call for SPF, DKIM and a DMARC record, one-click unsubscribe on marketing mail, and a user-reported spam rate below 0.1%. Configure it in your new platform before you send.
Step 4: Rebuild Cart and Welcome Flows First
Recreate your welcome, cart and win-back flows first, since they run automatically once switched on. Adflipr’s automations include prebuilt journeys to start from on the Standard and Premium plans.
Step 5: Warm Up With Engaged Contacts First
Begin with your most engaged contacts, then widen the audience in stages.
Key Takeaways
- The best Omnisend alternative depends on your billing basis, channels and list size, not on one feature.
- Omnisend bills non-subscribers who receive automations, caps Standard emails at about 12 times your list and runs SMS on paid credits.
- Extra channels such as SMS and WhatsApp differ by tool, so check what is built in and what is an add-on.
- Always check what each tool bills on and whether unsubscribed contacts count.
- Export consent data, authenticate your domain and rebuild flows before you switch.
Wrap Up
The right Omnisend alternative depends on what you are billed for and what you send. Match the tool to your store: Adflipr for email, popups and cart recovery in one tool, Klaviyo for deep data, Brevo for volume-based sending, MailerLite or Mailchimp for simple email, ActiveCampaign for CRM, and Drip for revenue tracking. Shortlist two, test their cart recovery on a free plan or trial, then move your contacts with their consent records intact.
If you run a Shopify or WooCommerce store and want email, popups and cart recovery in one place, start with the free plan on Adflipr and compare your real costs.
Frequently Asked Questions
It depends on priorities: Klaviyo for deep data, Drip for revenue tracking, and Adflipr for email, popups and cart recovery in one tool. Compare billing basis before choosing.
No. Omnisend does not bill unsubscribed contacts, but non-subscribed contacts who receive automated messages, such as order confirmations, do count toward your total.
Yes. Omnisend SMS runs on paid credits, with US messages from $0.007 each. Check Omnisend’s pricing page for other countries.
Free plans exist on Adflipr, Klaviyo, Mailchimp, Brevo and MailerLite, but limits differ. Compare send limits, automations and billing basis at your list size, not just the sticker price.
Export contacts from Audience, Exports with subscription status and opt-out dates, import consent fields, authenticate your domain with SPF, DKIM and DMARC, then rebuild flows and send gradually.
