If/Else Conditions

The If / Else Conditions feature allows you to split your workflow into different paths based on a contact’s data, behavior, or status.

In simple words:
– Adflipr checks a condition
– If the condition is true → one path is followed
– If the condition is false → another path is followed

This feature is used inside workflows. You can add if / else condition in your workflow

Using If / Else Conditions, Adflipr can check things like:

• Does the contact have a specific tag?
  
• Is the contact in a specific list?
  
• Has the contact opened an email?
  
• Has the contact clicked a link?
  
• Contact status (Active, Inactive, Blocked, etc.)
  

Step-by-step flow:

1. Contact reaches the If / Else Condition step
2. Adflipr checks the rule you set
   Example: Has the contact opened the email?
3. Based on the answer:
   •  YES path → Condition is true
   • NO path → Condition is false
4. Each path can have different actions

 This feature is important

– Personalized communication: Users receive messages based on what they do, not random blasts.

– Higher conversions: Interested users move faster toward purchase, while inactive users get reminders.

– Smarter automation: Once set, Adflipr handles everything automatically no manual tracking is needed.

– Saves time & effort: No need to create multiple workflows for different users.

If / else condition can be used for example-

Sale 

• If user clicks “Buy Now”  send payment link
  
• Else  send discount reminder

 Email Engagement

• If email opened  send next email
  
• Else  resend with a different subject

If / Else Conditions is like a smart decision-maker inside Adflipr that helps you send the right message to the right person at the right time, based on what they do or who they are.